Dropshipping is an ideal sales model for small, emerging online stores, but it has its uses for others too. It allows you to extend the assortment of a shop which already has its own goods, or to open your own marketplace with multi-brand products. When you start working on a new project, since the idea is yours, you will not always want to establish a company right away and you may not know what legal form it should take. You stick to your current businesses or other work-related activities. Does someone use the same company name as yours? You do not have a registered trademark and you do not know what you can do in this case — the law does not leave you to fend for yourself and you can defend your rights in various ways.